AtlasTax
Atlastax logomark

One wrong form could
cost you your visa.

How might we help international students understand exactly which documents they need and complete their tax forms accurately without confusion?

UX Designer
Figma · Procreate · Illustrator
Business Collaboration · In Development
90%Preferred over competitors
94%Reported reduced anxiety
80%Willing to pay $29
2ndSFSU Business Pitch
01 — Problem

Built for citizens.
Not for students.

A U.S. citizen earning under $15,750 doesn’t need to file. An 18-year-old international student with zero income still does — and one mistake can jeopardize their visa, immigration applications, and future employment.

“The system exists, just not for them. Residents have TurboTax. Non-resident students are left with confusion.”

1.2 million international students in the U.S. Nearly all carry annual IRS filing obligations. Almost none have a tool built for them.

Affinity map of pain points

Pain point clustering — early interview synthesis

02 — Research

What the research revealed.

Two rounds of research which involved 12 interviews with F-1 and OPT students, followed by 15 usability testing participants evaluating the high-fidelity prototype.

n=12F-1 & OPT students interviewed
73%Unaware of Form 1040-NR
80%Not confident in filing accuracy
3Rounds of usability testing

“It would be ideal to have a tax-filing experience where they know all the dos and don’ts, and we can just click submit.”

F-1 student interview

“The hardest part of filing taxes is compiling all tax forms.”

Survey respondent

“Sprintax does not consider my tax treaty. What happens when I graduate?”

OPT student interview
Empathy map

Empathy map — synthesized from interviews

Document Collection

Forms scattered across university portals, employers, and banks. Students spend hours finding documents they didn’t know existed.

Visa & Form Confusion

Most don’t know their residency status, which form to file, or what a tax treaty means for them.

Emotional Stress

Fear of a mistake that affects visa status causes students to avoid filing entirely or panic through it at the last minute.

03 — Opportunity

No one built this for them.

Two competitors dominate the space. Neither was built for non-resident students.

Sprintax — Direct Competitor

Supports non-resident tax returns, but the process is long, text-heavy, and prone to manual entry errors. Without a university partnership, the cost can feel high relative to the value provided.

TurboTax — Indirect Competitor

Doesn’t support non-resident returns. Students who use it risk filing the wrong form entirely, which has real immigration consequences. Doesn’t let users know the difference between 1040NR and 1040.

ProductNon-ResidentTax TreatyStudent-FirstPrice
AtlasTaxF-1 · J-1 · M-1Auto-detectedYes$29
SprintaxYesManualText-heavy$100–150
TurboTaxResidents onlyNoNo$0–120
H&R BlockPrimarily residentsNoNo$35–85+
CPA / VITAYesYesManual$200–400
04 — Who I’m Designing For

Meet Aditi Sharma.

A proto-persona built from n=12 interviews. She represents the organised, tech-savvy student who just needs someone to make this make sense.

Aditi Sharma persona

“I don’t even know which forms I need. Why is this so complicated?”

Aditi · 21 · F-1 · Computer Science

Goal

File U.S. taxes accurately without affecting visa or immigration status.

Pain

Doesn’t know which forms apply. Tax jargon feels impenetrable.

Need

A trustworthy, step-by-step guide built specifically for her situation.

Fear

One small mistake affecting her visa, record, or future employment.

Before — Filing without AtlasTax
User journey before
After — Filing with AtlasTax
User journey after
05 — Solution Overview

AtlasTax. File taxes confidently,
the simple way.

A mobile-first platform that enables F-1, J-1 & M-1 students to file IRS-compliant non-resident tax forms in under 20 minutes for $29.

AtlasTax product overview
Information Architecture + User Flow

Structuring the flow around clarity and confidence.

Before moving into high-fidelity screens, I mapped the product structure and core filing flow to make sure students could understand where they were, what information was needed, and what step came next.

Information Architecture
AtlasTax information architecture
User Flow
AtlasTax user flow
06 — How It Works

Three steps.
Under 20 minutes.

Step 01

Smart Onboarding

Students answer 10–15 questions to determine their correct filing path. Visa type, income sources, residency status — all used to personalise the experience.

Step 02

Upload Documents

A personalized checklist shows exactly which documents are needed. Upload income, education, visa, and supporting forms. OCR extracts data automatically.

Step 03

Forms Generated

AtlasTax prepares the correct IRS forms automatically. Review, download, sign, and mail — or e-file directly. No manual data entry, no transcription errors.

Visa type question
Follow-up question
Document checklist expanded
Education forms
All documents complete
Personalised deadlines
07 — Design Process

From paper to prototype.

Starting on paper to explore structure without committing to visuals. Three sketch sheets, then digital wireframes, then high-fidelity.

Q&A and checklist sketches

Onboarding Q&A + checklist

Deadlines sketches

Deadlines + learn screen

Homepage sketches

Homepage explorations

Mid-fidelity wireframe user flow

Mid-fidelity wireframes — full user flow

The design system was built to feel calm and trustworthy — deliberately opposite to the anxiety students already feel about taxes.

ColourMuted teal and cream — warm, not clinical. Chosen to reduce the visual stress of financial interfaces.
TypographySF Pro throughout — familiar from iOS, which reduces cognitive load on a mobile-first product.
IllustrationHand-drawn style icons soften the intimidation of tax forms and keep the experience feeling human.
Design system

Design system — colour, type, illustration, brand

08 — Iterations

Mid-fi to hi-fi — what users
forced me to change.

Three rounds of think-aloud testing. Each session surfaced something that would have broken the experience in production.

Watch think-aloud session
Finding 01

When users selected scholarship, on-campus job, or freelance, the screen jumped to a new question with no warning — breaking the expected select → continue pattern. Users thought it was a bug.

Before: abrupt jump
Before: abrupt jump
Solution

Added a popup heads-up before any additional question appears. The flow now matches the pattern users have built throughout the rest of the onboarding.

After: abrupt jump
On campus job pop up
Finding 02

After uploading documents, users had no clear way to actually file. They also had to open every category individually with no sense of overall progress or completion.

Before: no file CTA
Before: no file CTA
Solution

Added a “FILE 2025 →” button that appears once all documents are uploaded, and a “Download Checklist PDF” option. Green checkmarks make completion state unambiguous.

Button included
Forms generated
Finding 03

Users questioned why the deadlines section existed — “I can just Google this.” The feature needed a reason to exist beyond tax season to justify its place in the app.

Before: questioning deadlines
Before: random deadlines
Solution

Deadlines are now personalized once documents are uploaded — including OPT application windows, visa expiry, and I-20 dates. The app becomes useful year-round, not just in April.

After: new homepage
After: curated deadlines
Finding 04

Users were unsure what some questions meant and why they were being asked. The flow assumed prior knowledge, causing confusion and making users less confident in their answers.

Before: no explanation
Before: no explanation
Solution

Added a brief explanation for each question and a link to a verified source for additional context. Users can now understand the purpose of each question and answer more accurately.

After: brief and link
After: brief and link

Note: this is an ongoing project. These iterations reflect the transition from mid-fidelity to high-fidelity. The experience is still being refined before engineering handoff.

09 — Final Flow

The experience, end to end.

Hover over each screen to see the flow in motion
Homepage

Homepage

Q&A

Q&A onboarding

Checklist

Q&A onboarding 2

Checklist

Document checklist

Uploading

Filing

Finance

Deadlines

Personalised deadlines

Personalised

10 — Results & Validation

The numbers spoke.

Measured through post-testing with 15 F-1 students after completing the high-fidelity prototype task flow. They didn’t just find it easier — they wanted it.

90%Preferred AtlasTax over their current method
94%Reported reduced filing anxiety
80%Indicated willingness to pay $29

“This is exactly what we needed. It breaks down the complexity in a way I actually understand.”

Phase 3 usability testing participant
Final product spread
2nd Place — SFSU Business Pitch Competition AtlasTax went from UX prototype to full business pitch in 3 weeks. Covering product, market size, business model, and go-to-market. Also invited as guest speaker at the Epsilon Pi Tau inauguration at SFSU.
View Pitch Contest Details →
11 — Reflection

What this taught me.

01

Designing with sensitive information is hard

This project made me realise how different it is designing for high-stakes, sensitive data. Every interaction carries real anxiety. Tone, clarity, and trust aren’t nice-to-haves — they’re functional requirements.

02

Simplicity in complex domains is earned

Taxes feel impossible. But structuring information correctly — not dumbing it down — is what turns overwhelming into manageable. That distinction took multiple iterations to understand.

03

Small tests reveal big problems fast

Three users in phase 1 caught the broken flow interaction. Three more in phase 2 revealed the missing file CTA. You don’t need a hundred participants to find what’s broken.

04

Anxiety is a design problem

94% reduced anxiety is a product outcome. If users feel scared navigating your interface, the design failed regardless of how clean it looks.

05

Product-market fit comes from listening

The 90% preference rate came from sitting with students and hearing their actual pain — not from confidence in my design instincts.

06

This project isn’t finished

The Learn Taxes module, e-filing integration, and more visa types are next. Taking this to engineering is the goal. This is still being built.